Rise & Tide Apparel Co. wholesale

About Rise & Tide Apparel Co.

Rise & Tide Apparel Co. was built around a simple idea: every brand has a story, and every shirt tells one. Inspired by the contrast between Colorado’s mountains and Hawaiʻi’s ocean, we create apparel and lifestyle goods that feel connected to place, experience, and identity. Our collections are designed to be easy to wear, easy to merchandise, and memorable enough to become the pieces customers reach for again and again. Unlike many apparel brands, we produce much of our work in-house through our sister company, Shaka Brands. That gives us direct control over print quality, small-batch production, and the details that make a product feel finished and retail-ready. Our growing collections include destination-inspired apparel, surf and mountain lifestyle designs, graphic tees, hats, drinkware, and giftable goods created for boutiques, travel shops, resort stores, and independent retailers. Rise & Tide is about more than putting ink on fabric. It is about creating products that carry a little piece of a place, a memory, or a story with them. Read their story