LICENSED TO CHARM LTD wholesale

About LICENSED TO CHARM LTD

Licensed to Charm creates officially licensed jewellery and collectables for fans who want to wear the stories and characters they love. Founded in 2018 by Creative Director Maggie Calmels, we are a family-owned British brand specialising in beautifully detailed, character-led jewellery that feels more like a treasured keepsake than traditional merchandise. Our collections celebrate much-loved names including Labyrinth, Wallace & Gromit, Miffy, Moomins, Paddington, Frida Kahlo, The Phantom of the Opera and Andrew Lloyd Webber favourites. Every piece begins with our own concept and design process before being brought to life by skilled makers in the UK using a combination of modern CAD, traditional wax carving, casting and hand-finishing techniques. Our collections span sterling silver, 18ct gold vermeil, bronze and brass, giving retailers a mix of accessible gifting pieces alongside premium jewellery and collectables. We care about how our jewellery is made too, using sterling silver and locally produced recyclable packaging wherever possible. Why retailers choose Licensed to Charm: • Officially licensed, instantly recognisable collections • Designed and handmade in the UK • Premium jewellery with genuine collectable appeal • Strong gifting, fandom and repeat-purchase potential • Distinctive products customers won’t find everywhere Our aim is simple: to capture the personality and magic of much-loved characters and stories in beautifully made pieces people will treasureRead their story