Primary wholesale
Top Shop
To earn Top Shop status, brands must:
Earn a 4.8+ rating over the last 12 months
Fulfill orders quickly & smoothly
Run a world-class shop page
Maintain a fresh catalog
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New York, NY
Delivers by Oct 1-13
About Primary
Primary is a mom-founded clothing brand on a mission to encourage every kid to be the truest version of themselves. Since launching in 2015, Primary offers a rainbow of simple, gender-neutral styles known for their hand-me-downable quality, super soft and sustainable fabrics, and colorful, slogan-free designs.
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Ratings and reviews
Top Shop celebrates exceptional brands who have earned a 4.8+ rating over the last 12 months, fulfill orders quickly and smoothly, and maintain a fresh catalog.
4.6
Brand rating (15 reviews)
5
12
4
2
3
0
2
0
1
1
4.8
Product quality
4.9
Fulfillment
5.0
Communication
High quality, clothes, fast shipping
High quality, clothes, fast shipping
Aug 19, 2026 • Tierney • Austin, TX, United States
Purchased products:
Great basics, easy transaction, quick shipping!
Great basics, easy transaction, quick shipping!
Jun 23, 2026 • C • New York, NY, United States
Purchased products:
I purchase a lot of Primary clothing for my own kids directly from the brand's website, so it seemed a no-brainer to start selling it in our store when I found it on Faire. Such good quality, especially for the price point. People love it. The myriad of color options is perfect for our store. It doesn't feel like a risk to purchase, and I appreciate the expanded variety this year compared to last here on Faire's site.
I purchase a lot of Primary clothing for my own kids directly from the brand's website, so it seemed a no-brainer to start selling it in our store when I found it on Faire. Such good quality, especially for the price point. People love it. The myriad of color options is perfect for our store. It doesn't feel like a risk to purchase, and I appreciate the expanded variety this year compared to last here on Faire's site.
Jun 15, 2026 • Abby • Leland Township, MI, United States
Purchased products:
Shipping was fast! And the quality of their products were great! My only complaint was with myself for not ordering more at first!
Shipping was fast! And the quality of their products were great! My only complaint was with myself for not ordering more at first!
Jun 4, 2026 • Melissa • Central Point, OR, United States
Purchased products:
OMG we love Primary and the products are selling so well!
OMG we love Primary and the products are selling so well!
May 19, 2026 • Gina • Coronado, CA, United States
Purchased products:
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