Needzo Inc wholesale

About Needzo Inc

Sweetzo creates playful, shelf-ready candy that turns everyday treats into easy gifts, party favors, and seasonal impulse buys. Our assortment includes individually wrapped shaped lollipops, candy rings, chocolatey treats, advent calendars, and novelty sweets with bold packaging designed to stand out in gift shops, candy stores, party stores, and seasonal displays. Based in Covington, Kentucky, Sweetzo is built by the team at Needzo—a product company that began in the early days of eBay and has grown into more than 20 years of product development, branding, and creating original items that get noticed.We are driven by disruptive creativity—finding a fresh idea, developing it into something real, and bringing it to market in a way that makes people stop, share, and talk about it. That approach has led to products that have gone viral and earned national attention, including our Turtlebacks, which were featured on Good Morning America. From concept through packaging, we focus on products with a clear hook, strong visual appeal, and the kind of innovation that makes them stand out in a crowded market. We bring that same product instinct to candy: combining nostalgia, unexpected concepts, and strong visual design into treats retailers can merchandise easily and shoppers want to pick up, gift, and share.Read their story