Softies wholesale
·
Norcross, GA
Delivers by Oct 14-26
About Softies
The Softies’ story begins in 2005 in Minnesota. After 40 years of working in women’s clothing sales and manufacturing, Dennis Murphy, with the help of his wife, Peggy, decided to start his own company. Dennis had been working with his long-time designer, Lily, on a new fabrication that would regulate body temperature, wick perspiration, and maintain its incredible softness for the life of the garment. When Peggy was diagnosed with leukemia in 2006 and began a journey that spans to this day, Dennis knew his fabric would bring comfort to Peggy during the many long nights that lay ahead. Softies was born. Softies Sleepwear grew steadily, and Tim Murphy joined his parents in their small family business in 2008. They officed from the family home, warehoused in the garage, and were vigilant of weather (rain and snow), as outgoing orders continued to build on the driveway. Customers were eager for more products, and soon Softies introduced their Ultra-Soft Loungewear and Luxury Robe collections. Both as a celebration and out of necessity, all three Murphy’s moved into their first warehouse in the fall of 2011. In 2012, Tim stepped into the role of his dad, having learned from the best. Over a decade later, Softies is proud to be keeping its faithful customers luxuriously soft and cozy worldwide. What started in Minnesota as a family business has now become a brand recognized by hundreds of media outlets, including Oprah’s Favorite Thing for 9 consecutive years!
Continue exploring
Discover the full catalog and unlock wholesale pricing with Softies and thousands of brands on Faire.
TRUSTED BY HUNDREDS OF THOUSANDS OF RETAILERS
Ratings and reviews
4.9
Brand rating (87 reviews)
5
83
4
0
3
1
2
1
1
2
5.0
Product quality
5.0
Fulfillment
4.8
Communication
Top notch company all around. Easy to work with, excellent communication, fast shipping and their items are SOOO lovely. So soft, and make wonderful gifts. We've been carrying Softies for a couple years now and love everything we've ever ordered!
Top notch company all around. Easy to work with, excellent communication, fast shipping and their items are SOOO lovely. So soft, and make wonderful gifts. We've been carrying Softies for a couple years now and love everything we've ever ordered!
Sep 4, 2026 • Cristina • Stowe, VT, United States
always soft, brand communication and quick shipping is always spot on!
always soft, brand communication and quick shipping is always spot on!
Sep 4, 2026 • Shelly • Prospect, KY, United States
These pajamas and loungewear live up to the name. The fabric is so luxurious and customers are loving them!
These pajamas and loungewear live up to the name. The fabric is so luxurious and customers are loving them!
Sep 3, 2026 • Tanis • Marblehead, MA, United States
Customers love the quality, comfort and warmth of these terrific sets!
Customers love the quality, comfort and warmth of these terrific sets!
Sep 3, 2026 • Laurie • Dexter, MI, United States
Keep exploring
Ready to start buying wholesale online?
60-day payment terms
Free returns on all opening orders
Unique products curated for your store




















































