Boom. wholesale

About Boom.

Hello! Welcome to my shop. I'm Erica Blair, I'm the creative mind and founder of Boom. The core of my work is the exploration of balance: living expansively while minimizing harm. This means embracing bold self-expression, a “larger than life” approach to creativity, while maintaining a mindful and minimal environmental footprint. My practice focuses on sustainable fashion jewelry, handmade, up-cycled and vintage. I create jewelry using recycled and repurposed materials, prioritizing processes that reduce waste and support responsible resource use; keeping my commitment to environmental stewardship. Ultimately, my mission is to inspire individuals to live fully and consciously, expressing themselves with intention while also honoring the eco-systems that sustain them. ---- Erica lives in her hometown with her loving and supportive partner, where she enjoys the slower pace of small-town life. After spending nearly 20 years living in vibrant U.S. cities—including San Francisco, Chicago, and Portland—she found herself drawn back to the familiarity of home and a lifestyle that allows for more balance and connection. When she's not working, Erica loves spending time near the water, birdwatching, camping, traveling, and exploring creative crafts. Travel is one of her greatest sources of inspiration, offering new perspectives and fresh ideas with every destination. Her most recent international adventure took her to Johannesburg, South Africa, in 2025, while a relaxing getawayRead their story