Flora Obscura wholesale

About Flora Obscura

Flora Obscura + Vita Flora — Brand Story Flora Obscura is a botanical lifestyle brand rooted in the transformative power of plants. Founded by artist and designer Alison Kelly, the collection brings together botanically printed textiles, naturally dyed silk, and holistic skincare inspired by the colors, scents, and rituals of the natural world. Alison’s work began with a deep exploration of textiles and traditional craft, studying fine art, weaving, and silversmithing in San Miguel de Allende before discovering the ancient traditions of natural dyeing in Oaxaca. That encounter became the foundation for Flora Obscura: a practice of translating the fleeting beauty of plants into objects meant to be lived with and enjoyed every day. Vita Flora extends this philosophy from the home to the body. Our botanical skincare is created as a sensory ritual, combining thoughtfully selected botanical ingredients, hydrosols, oils, and plant extracts with a slower, more intentional approach to beauty. Each product is designed to reconnect everyday self-care with the restorative beauty of the botanical world. Together, Flora Obscura and Vita Flora offer a holistic vision of botanical living—beautiful, tactile, sensorial, and rooted in nature. From naturally dyed silk pillowcases to botanical skincare, every piece is made to turn ordinary daily rituals into moments of beauty and connection.Read their story