In Her Era: Wrestling for Girls wholesale

About In Her Era: Wrestling for Girls

In 2024, I signed my five year old son up for our local wrestling team, the Lead-Deadwood Golddiggers. I didn’t grow up around wrestling. I didn’t understand the rules, the scoring, or the culture. I just knew he needed something that would challenge him and build his confidence. His younger sister Ari had no interest at first. She sat on the edge of the mat during practice, half watching, half playing with dolls, until one day she decided she wanted to try. That first season changed everything. She was strong in a way that felt instinctive. She wasn’t intimidated. She didn’t hesitate. At just five years old, she placed third at state in her very first year, and I remember realizing I had completely underestimated her. But in the middle of all that pride, I realized it was nearly impossible to find gear made for girls. The singlets didn’t fit right. The shoes felt like smaller versions of the boys’. Everything seemed designed for boys first, with girls as an afterthought. So I stopped looking and started building. What began as something I designed for my own daughter quickly turned into teammates asking where they could get one, then other parents, then families we didn’t even know. Today we have a coach and 3 youth wrestlers under our roof, and a brand growing alongside their training and their tenacity. In Her Era exists because girls are not an afterthought in this sport. They are disciplined. Competitive. Capable. And they deserve gear that reflects it.Read their story