GoodWays wholesale

About GoodWays

GoodWays creates illustrated affirmation cards for adults and children, with a shared purpose: giving people kinder words to carry into everyday life. Founded in 2017 by Johan Nilsson, GoodWays draws on his Swedish roots and brings a Scandinavian design sensibility to products made for reflection, encouragement, and connection. Our English-language collection combines meaningful words with artwork that makes each card a pleasure to choose and return to. The adult deck pairs affirmations with watercolor-style nature illustrations. Someone can choose a thought for the day or keep a favorite where they’ll see it often. The children’s deck brings together animal illustrations, affirmations, and five mindful games, inviting conversation about trying something new, making a mistake, recognizing a strength, or asking for help. Both decks leave room for people to connect the words with their own lives. For a birthday, a new beginning, or a simple “thinking of you,” they offer encouragement to return to, whether in a moment of personal reflection or time shared with a child.